The choice of a domain name can be pivotal to the success of your business. Much like choosing a name for your business, the goal of choosing a domain name is to make it easy to remember. If potential customers can't remember your domain name, they won't be able to visit your site and check out your business. Chances are, they won't take the time to find refresh their memories on your domain name; they'll just look elsewhere. That results in a loss of potential income for you.
Another consideration in choosing a domain name is the effect your chosen name will have on your site's ranking by search engines. Most people find websites by searching on engines like Yahoo! or Google, and you will want to be among the highest-ranked sites in the search results, so as to attract the most traffic to your site!
That being said, most of the hugely successful online businesses today don't use what is referred to as keyword domains. Instead, they create a completely unique domain and brand it. Think about domains like eBay, Google, and Amazon. You wouldn't need to search for these sites in a separate search engine, because their name is their domain. So entrenched in our consciousness are these sites that they do not need to concern themselves with how far up they are ranked in a search engine. If you want to buy books online, where would you go first? Almost unquestionably your answer would be amazon.com. Creating a domain name that is your business is a good way to go if you are trying to create a brand. For small businesses getting off the ground, however, a keyword domain that will bolster your online presence via search engines isn't a bad idea either.
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